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Encounter Technologies, Inc. (ENTI) Announces the Launch Date for Its Long Anticipated Internet Yellow Pages Platform
NEW YORK, NY -- (Marketwire)
03/26/10
Encounter Technologies, Inc., www.encountertech.com, a publicly traded company under (PINKSHEETS: ENTI) with its cutting edge Video and Social Networking Platforms, announced today that it will launch its video-centric Yellow Pages web site July 15, 2010.
The Yellow Pages industry is a 15 Billion dollar marketplace and Encounter Technologies has developed a cutting edge platform that will allow today's small businesses to better compete and promote their services and products over the internet in these tough economic times. Rick DiBiase, President of Encounter, stated, "Our Yellow Pages platform will offer today's small businesses the opportunity to quadruple their advertising reach and frequency through our unique internet offerings at half what they are paying in yellow pages print phone books." Rick DiBiase rhetorically asked, "When was the last time you used or even picked up a phone book to find a business or service? Our Yellow Pages site will allow small businesses to be more competitive against the major players with video and text ads on the internet. Sites like superpages.com and yellowbook.com will not be able to match our competitive pricing, promotion, and advertising offerings."
In a new annual study released yesterday, more consumers said they referenced Yellow Pages local search solutions than any other source when searching for local business information.
Of consumers surveyed online and by telephone, 65 percent said they referenced print and/or Internet Yellow Pages within the past month when looking for local business information. Search engines scored second with 58 percent, flyers/coupons were 38 percent, newspapers were 33 percent, and magazines were 14 percent. When analyzed individually, print Yellow Pages were 54 percent and Internet Yellow Pages were 33 percent.
The Local Media Tracking Study, conducted by Burke and released by the Yellow Pages Association (YPA), examines consumer usage of Yellow Pages and other sources to find local businesses. A separate comScore study evaluated total usage of Internet Yellow Pages in 2009.
The study also found that consumers consider Yellow Pages the source they trust most to find accurate local information. More than two-thirds of consumers (67 percent) said that print or Internet Yellow Pages is the source they trust most for finding local business information, compared to 33 percent for search engines. When polled on accuracy of local business information, print and Internet Yellow Pages similarly scored highest with 68 percent, followed by search engines with 32 percent.
"Over the years, consumers have come to trust Yellow Pages as the most comprehensive and accurate resource for local business information," said Yellow Pages Association President Neg Norton. "Our advertisers benefit from the high level of qualified leads generated as a result of unrivaled trust in our listings. And through our partnerships with search engines like Google and Bing, our advertisers can also effectively reach consumers who prefer to start their local search with a search engine."
Annual references to Internet and print Yellow Pages remained strong in 2009:
In total, consumers referenced print and Internet Yellow Pages 16.9 billion times in 2009.
comScore found that Internet Yellow Pages continued to chart growth, increasing from 4.6 billion in 2008 to 4.9 billion references in 2009.
Burke, relying on the new methodology combining Internet and telephone surveys for the first time, found that print Yellow Pages received 12 billion references in 2009.
The growth of Internet Yellow Pages demonstrates that consumers continue to seek out new ways to find local information, particularly through online and mobile sources.
Burke's Local Media Tracking Study results also indicated growth in the reach (the number of U.S. adults who use Yellow Pages) and frequency (how often Yellow Pages is referenced per adult) in both print and Internet Yellow Pages between the first and second half of 2009:
The percentage of those surveyed who said they had used print Yellow Pages within the last month increased 12 percent over the course of the year, from 51.5 percent in the first quarter to 57.6 percent in the fourth quarter.
Respondents also turned to print Yellow Pages more frequently as the year progressed. In the first quarter, there was an average of 0.93 references per U.S. adult per week. By the fourth quarter, that had grown 19 percent to 1.11 references per adult per week.
Internet Yellow Pages saw an even sharper 20 percent growth during the year, with the percentage of adults that used Internet Yellow Pages within the past month growing from 31.6 percent in the first quarter to 37.9 percent in the fourth quarter.
The frequency of Internet Yellow Pages usage grew 24 percent from the first quarter (0.54 references per week per adult) to the fourth quarter (0.67 references per week per adult).
"The combined reach of print and Internet Yellow Pages provides small and medium-sized business with the strongest platform available to target potential customers," Norton said. "In today's fragmented media environment, Yellow Pages' hybrid approach is the best way to attract consumers who get their information from multiple places before making a purchasing decision."
About Encounter Technologies, Inc. (ENTI)
Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions. Encounter Technologies, Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com.
Contact:
Sheri Cook
Marketing Representative
Encounter Technologies, Inc.
press@encountertech.com
Encounter Technologies, Inc. (ENTI) Announces the Launch Date for Its Long Anticipated Internet Yellow Pages Platform
NEW YORK, NY -- (Marketwire)
03/26/10
Encounter Technologies, Inc., www.encountertech.com, a publicly traded company under (PINKSHEETS: ENTI) with its cutting edge Video and Social Networking Platforms, announced today that it will launch its video-centric Yellow Pages web site July 15, 2010.
The Yellow Pages industry is a 15 Billion dollar marketplace and Encounter Technologies has developed a cutting edge platform that will allow today's small businesses to better compete and promote their services and products over the internet in these tough economic times. Rick DiBiase, President of Encounter, stated, "Our Yellow Pages platform will offer today's small businesses the opportunity to quadruple their advertising reach and frequency through our unique internet offerings at half what they are paying in yellow pages print phone books." Rick DiBiase rhetorically asked, "When was the last time you used or even picked up a phone book to find a business or service? Our Yellow Pages site will allow small businesses to be more competitive against the major players with video and text ads on the internet. Sites like superpages.com and yellowbook.com will not be able to match our competitive pricing, promotion, and advertising offerings."
In a new annual study released yesterday, more consumers said they referenced Yellow Pages local search solutions than any other source when searching for local business information.
Of consumers surveyed online and by telephone, 65 percent said they referenced print and/or Internet Yellow Pages within the past month when looking for local business information. Search engines scored second with 58 percent, flyers/coupons were 38 percent, newspapers were 33 percent, and magazines were 14 percent. When analyzed individually, print Yellow Pages were 54 percent and Internet Yellow Pages were 33 percent.
The Local Media Tracking Study, conducted by Burke and released by the Yellow Pages Association (YPA), examines consumer usage of Yellow Pages and other sources to find local businesses. A separate comScore study evaluated total usage of Internet Yellow Pages in 2009.
The study also found that consumers consider Yellow Pages the source they trust most to find accurate local information. More than two-thirds of consumers (67 percent) said that print or Internet Yellow Pages is the source they trust most for finding local business information, compared to 33 percent for search engines. When polled on accuracy of local business information, print and Internet Yellow Pages similarly scored highest with 68 percent, followed by search engines with 32 percent.
"Over the years, consumers have come to trust Yellow Pages as the most comprehensive and accurate resource for local business information," said Yellow Pages Association President Neg Norton. "Our advertisers benefit from the high level of qualified leads generated as a result of unrivaled trust in our listings. And through our partnerships with search engines like Google and Bing, our advertisers can also effectively reach consumers who prefer to start their local search with a search engine."
Annual references to Internet and print Yellow Pages remained strong in 2009:
In total, consumers referenced print and Internet Yellow Pages 16.9 billion times in 2009.
comScore found that Internet Yellow Pages continued to chart growth, increasing from 4.6 billion in 2008 to 4.9 billion references in 2009.
Burke, relying on the new methodology combining Internet and telephone surveys for the first time, found that print Yellow Pages received 12 billion references in 2009.
The growth of Internet Yellow Pages demonstrates that consumers continue to seek out new ways to find local information, particularly through online and mobile sources.
Burke's Local Media Tracking Study results also indicated growth in the reach (the number of U.S. adults who use Yellow Pages) and frequency (how often Yellow Pages is referenced per adult) in both print and Internet Yellow Pages between the first and second half of 2009:
The percentage of those surveyed who said they had used print Yellow Pages within the last month increased 12 percent over the course of the year, from 51.5 percent in the first quarter to 57.6 percent in the fourth quarter.
Respondents also turned to print Yellow Pages more frequently as the year progressed. In the first quarter, there was an average of 0.93 references per U.S. adult per week. By the fourth quarter, that had grown 19 percent to 1.11 references per adult per week.
Internet Yellow Pages saw an even sharper 20 percent growth during the year, with the percentage of adults that used Internet Yellow Pages within the past month growing from 31.6 percent in the first quarter to 37.9 percent in the fourth quarter.
The frequency of Internet Yellow Pages usage grew 24 percent from the first quarter (0.54 references per week per adult) to the fourth quarter (0.67 references per week per adult).
"The combined reach of print and Internet Yellow Pages provides small and medium-sized business with the strongest platform available to target potential customers," Norton said. "In today's fragmented media environment, Yellow Pages' hybrid approach is the best way to attract consumers who get their information from multiple places before making a purchasing decision."
About Encounter Technologies, Inc. (ENTI)
Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions. Encounter Technologies, Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com.
Contact:
Sheri Cook
Marketing Representative
Encounter Technologies, Inc.
press@encountertech.com
axelvento
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dopo il volume di ieri penso che questo stia per rimbalzare
dalla parte inferiore
senza guardare A/S AUMENTATO 5b
QUALCUNO CONOSCE QUALCOSA CHE DEVE ANCORA USCIRE...
http://www.sos.state.co.us/biz/ViewImageAttachment.do?fileId=20101155099&attachment=1&attachLoc=
dalla parte inferiore
senza guardare A/S AUMENTATO 5b
QUALCUNO CONOSCE QUALCOSA CHE DEVE ANCORA USCIRE...
http://www.sos.state.co.us/biz/ViewImageAttachment.do?fileId=20101155099&attachment=1&attachLoc=
vanbasten80
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dopo il volume di ieri penso che questo stia per rimbalzare
dalla parte inferiore
senza guardare A/S AUMENTATO 5b
QUALCUNO CONOSCE QUALCOSA CHE DEVE ANCORA USCIRE...
http://www.sos.state.co.us/biz/ViewImageAttachment.do?fileId=20101155099&attachment=1&attachLoc=
ciao axel,
ritorniamo a 1 Cent?
axelvento
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vanbasten80
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speriamo che non diluiscano troppo ...
vanbasten80
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vanbasten80
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0,0017x0,0018
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Technologies, Inc. On Wednesday April 14, 2010, 10:18 am EDT
NEW YORK, NY--(Marketwire - 04/14/10) - Encounter Technologies, Inc. (Pinksheets:ENTI - News) announced today the company purchased the MusicMatrix.com domain name from a private source which will replace their current MusicMatrx.com web address. In addition, the company also purchased MusicMatrix.biz, MusicMatrix.tv, MusicMatrix.us and MusicMatrix.mobi which will expand its offering to internet television and mobile as well.
The company also replaced its marketing contract with Spire Investment Group in favor of a more direct campaign which will focus on their target audience for MusicMatrix.com. This move is part of a revamped marketing strategy implemented by upper management. The company will retain Mpower Entertainment as their new advertising/marketing agency will deliver a more effective and targeted media campaign.
The campaign will include:
1) 30 and 60 second Television commercials to allow for the complete information that will be necessary to have a lasting effect on all prospective clients and allow for direct response. This production will be a combination of both custom animation (animation type to be determined) of the MusicMatrix logo and a spokes person using the site to demonstrate the features with engaging graphics and music as well as dynamic presentations of the website to emphasize the message. These commercials will be both informational commercials asking for people to act now and branding commercials to promote your service for future needs.
2) 2 minute web instructional promotional video of the many different features of the site for placement on the site.
3) 30 and 60 second versions of the television commercial for distribution within in-stream video networks, YouTube, Facebook, and other social media platforms.
The commercials will be shot in High-Definition with film like quality for output into the immediately needed formats as well as for future promotions.
The campaign will target consumers by giving them information on the site as well as details of current promotions including participating record labels, recording artists, prizes, and deadlines.
Mpower will be placing spots on networks that are currently delivering popular music and pop culture to the 18-25 demographic. These networks carry programming that is specific to the demographic that is being targeted and inventory is cost-effective.
Television:
Programs Targeted and schedule:
The schedule would be an 18 hr rotator. This would cover programming between the hours of 6am to 12am M-Sun. Programming during this time would include popular programs (The Hills, The Real World, Attack of The Show, Top 20 Countdown, Hip Hop Shop, Robot Chicken, etc.) with ratings averaging from 1.0 to 2.0 and above.
This would result in a Televised nationwide spread of 842 :30 and :60 sec commercials. The strategy being to focus 50-65% during the months of May to August when the demographic is not in school and home or on interactive media devices. The latter part of the year, September through December, will be maintenance, holding the final push near Christmas for the release of Christmas music as well as driving traffic through a New Year's Eve event.
Television Networks that will air MusicMatrix's spots will include MTV, MTV2, BET, Comedy Central, G4, fuse, VH1, family, A&E, Animal Planet, BBC America, Bio, Bravo, Cartoon Network, FX, TNT, Fox News, TLC, Spike, CNBC, CNN, Discovery, E, ESPN, Food Network, SPEED, Lifetime, HGTV, and Hallmark.
Internet Video:
The ad format that has been so incredibly impactful on television -- sight, sound, and motion -- Marketers call it everything from pre-roll to in-stream to online TV ads but what they really mean is a sight, sound, and motion ad that lets you tell a story, in a similar way to television. What's different online is that the ads become clickable and you can continue your interaction with your customer. Mpower will also utilize a nationwide spread of the televised :30 and :60 sec commercials across the internet on In-stream video networks. This network has sites that aggregate content like a Hulu -- sites like crackle.com and sling.com. It also has TV network sites like AMC, Oprah.com, WB, and the Ellen DeGeneres Show. You can also access how-to content, sports content, news content, and even online games targeting Fuse, Fandango, Billboard, etc. All websites with ad sponsored videos, previews, music.
The strategy here is also to focus 50-65% during the months of May to August when the demographic is not in school and home or on interactive media devices. The latter part of the year, September through December, will be maintenance, holding the final push near Christmas for the release of Christmas music as well as driving internet traffic through a New Year's Eve event, and doing a podcast from Times Square for members, etc. Utilizing Mpower's Video Network of 100+ sites that reach millions and millions of viewers every day.
Internet Networks Include:
Networks for internet video include YouTube, next new networks, MovieLine, Dance Dance Revolution, MarvelKids.com, eHow, Crackle.com, Track&Field online, The Huffington Post, MetaCafe.com, Sling, AMC, PerezHilton.com, Universal Music Group, VideoJug, NewsMax.com, Marvel, imeem, World Challenge, Thisis50.com, myplay.com, Petsociety.com, TV Guide, Clevver.com, BUZZNET, Fandango, and G4. To name a few.
Between these two online platforms, we have access to over 15M views per day.
Social Media:
Mpower will also submit the video to all of the free social networking sites and work with MusicMatrix.com developers to ensure optimum back link connection of greater intrinsic SEO. This includes Twitter, LinkedIn, YouTube (non-paid), Facebook, etc.
About Mpower Media
Mpower Enterteainment is a full service advertising agency that has been empowering local businesses since 1999. Throughout their 10 year history they have specialized in assisting over 3000 companies, both local and national, in creating, developing, and establishing a lasting brand through their comprehensive portfolio of advertising services. All of their services are designed around the ideals of making advertising and marketing cost-effective, engaging, and consistent.
About MusicMatrix.com
On MusicMatrix.com, users are able to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative, and simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing, and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.
NEW YORK, NY--(Marketwire - 04/14/10) - Encounter Technologies, Inc. (Pinksheets:ENTI - News) announced today the company purchased the MusicMatrix.com domain name from a private source which will replace their current MusicMatrx.com web address. In addition, the company also purchased MusicMatrix.biz, MusicMatrix.tv, MusicMatrix.us and MusicMatrix.mobi which will expand its offering to internet television and mobile as well.
The company also replaced its marketing contract with Spire Investment Group in favor of a more direct campaign which will focus on their target audience for MusicMatrix.com. This move is part of a revamped marketing strategy implemented by upper management. The company will retain Mpower Entertainment as their new advertising/marketing agency will deliver a more effective and targeted media campaign.
The campaign will include:
1) 30 and 60 second Television commercials to allow for the complete information that will be necessary to have a lasting effect on all prospective clients and allow for direct response. This production will be a combination of both custom animation (animation type to be determined) of the MusicMatrix logo and a spokes person using the site to demonstrate the features with engaging graphics and music as well as dynamic presentations of the website to emphasize the message. These commercials will be both informational commercials asking for people to act now and branding commercials to promote your service for future needs.
2) 2 minute web instructional promotional video of the many different features of the site for placement on the site.
3) 30 and 60 second versions of the television commercial for distribution within in-stream video networks, YouTube, Facebook, and other social media platforms.
The commercials will be shot in High-Definition with film like quality for output into the immediately needed formats as well as for future promotions.
The campaign will target consumers by giving them information on the site as well as details of current promotions including participating record labels, recording artists, prizes, and deadlines.
Mpower will be placing spots on networks that are currently delivering popular music and pop culture to the 18-25 demographic. These networks carry programming that is specific to the demographic that is being targeted and inventory is cost-effective.
Television:
Programs Targeted and schedule:
The schedule would be an 18 hr rotator. This would cover programming between the hours of 6am to 12am M-Sun. Programming during this time would include popular programs (The Hills, The Real World, Attack of The Show, Top 20 Countdown, Hip Hop Shop, Robot Chicken, etc.) with ratings averaging from 1.0 to 2.0 and above.
This would result in a Televised nationwide spread of 842 :30 and :60 sec commercials. The strategy being to focus 50-65% during the months of May to August when the demographic is not in school and home or on interactive media devices. The latter part of the year, September through December, will be maintenance, holding the final push near Christmas for the release of Christmas music as well as driving traffic through a New Year's Eve event.
Television Networks that will air MusicMatrix's spots will include MTV, MTV2, BET, Comedy Central, G4, fuse, VH1, family, A&E, Animal Planet, BBC America, Bio, Bravo, Cartoon Network, FX, TNT, Fox News, TLC, Spike, CNBC, CNN, Discovery, E, ESPN, Food Network, SPEED, Lifetime, HGTV, and Hallmark.
Internet Video:
The ad format that has been so incredibly impactful on television -- sight, sound, and motion -- Marketers call it everything from pre-roll to in-stream to online TV ads but what they really mean is a sight, sound, and motion ad that lets you tell a story, in a similar way to television. What's different online is that the ads become clickable and you can continue your interaction with your customer. Mpower will also utilize a nationwide spread of the televised :30 and :60 sec commercials across the internet on In-stream video networks. This network has sites that aggregate content like a Hulu -- sites like crackle.com and sling.com. It also has TV network sites like AMC, Oprah.com, WB, and the Ellen DeGeneres Show. You can also access how-to content, sports content, news content, and even online games targeting Fuse, Fandango, Billboard, etc. All websites with ad sponsored videos, previews, music.
The strategy here is also to focus 50-65% during the months of May to August when the demographic is not in school and home or on interactive media devices. The latter part of the year, September through December, will be maintenance, holding the final push near Christmas for the release of Christmas music as well as driving internet traffic through a New Year's Eve event, and doing a podcast from Times Square for members, etc. Utilizing Mpower's Video Network of 100+ sites that reach millions and millions of viewers every day.
Internet Networks Include:
Networks for internet video include YouTube, next new networks, MovieLine, Dance Dance Revolution, MarvelKids.com, eHow, Crackle.com, Track&Field online, The Huffington Post, MetaCafe.com, Sling, AMC, PerezHilton.com, Universal Music Group, VideoJug, NewsMax.com, Marvel, imeem, World Challenge, Thisis50.com, myplay.com, Petsociety.com, TV Guide, Clevver.com, BUZZNET, Fandango, and G4. To name a few.
Between these two online platforms, we have access to over 15M views per day.
Social Media:
Mpower will also submit the video to all of the free social networking sites and work with MusicMatrix.com developers to ensure optimum back link connection of greater intrinsic SEO. This includes Twitter, LinkedIn, YouTube (non-paid), Facebook, etc.
About Mpower Media
Mpower Enterteainment is a full service advertising agency that has been empowering local businesses since 1999. Throughout their 10 year history they have specialized in assisting over 3000 companies, both local and national, in creating, developing, and establishing a lasting brand through their comprehensive portfolio of advertising services. All of their services are designed around the ideals of making advertising and marketing cost-effective, engaging, and consistent.
About MusicMatrix.com
On MusicMatrix.com, users are able to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative, and simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing, and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.
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